Your goal is to make your users’ lives easier. With a creative API, you can take that a step further — without a heavy lift on your development team.
Users turn to your platform to make something, and whether they’re making an ad campaign, a website, a video, or an email, the creative process should be just that — creative.
With a creative API, you can give users the content, creative tools, and inspiration they need to move forward — all within your platform.
In our new on-demand webinar, Shutterstock Senior Partner Manager Nicole Kwiatkowski shares how to delight users with a creative API. Plus, she shares expert tips and anecdotes from working with partners like Wix, Facebook, Printify and more. Scroll through some of the takeaways below, and watch the webinar today to get a closer look at 7 ways to delight your users with a creative API.
1. Unlock a large, diverse content library
Simply providing content within your platform is already going to take steps out of a user’s workflow, but you can really wow them by giving them access to a content library that’s large enough and diverse enough to fit every need.
If the library is constantly growing and adding fresh imagery, your users will always be able to find something that works for a project. For example, in 2020, many of your users probably shifted their visual storytelling strategies to include more images of people at home, rather than on the go. With the right creative API partnership, your users automatically get access to new images every day, without any involvement from your development team.
2. Give users access to high quality, authentic content
Being able to find an image isn’t the same as being able to find the right image. Would you rather give them access to cliche stock photos of a smiling woman eating a salad, or authentic images of real people and real-life moments?
Aesthetics, quality, and authenticity help your users connect with their audiences, which fuels ROI and boosts customer satisfaction for your platform.
3. Take the stress out of licensing
Users want to add content to their projects quickly and easily, without having to worry about things like legal compliance and copyright restrictions. Partnering with the right creative API allows you to ensure that all of the content you’re offering within your platform is properly licensed, and includes the appropriate model and property releases.
Taking this burden off of your users helps them complete projects faster and protects them from potential licensing issues.
4. Make it easy to find the most relevant results
Your users want to find the right image for a project, but whether they’re on a tight deadline or they’re wearing too many hats, chances are they’ll be tempted to settle for the first image available. That’s why it’s critical to give users advanced search tools that help them find the right image quickly.
For example, smart recommendations allow you to surface relevant content based on a user’s business type. That way, when a user searches a keyword, the results are tailored to their business and their audience. Smart recommendations allow you to anticipate your users needs, driving customer satisfaction and retention.
5. Inspire users with curated collections
Sometimes, your users might not know exactly where to start. Curated collections give them the opportunity to browse, see what’s trending, and get inspired.
You could choose to put together your own collections, or tap into expert collections curated by your API partner. Giving your users a starting point helps them narrow down the possibilities and get a feel for a design direction.
6. Surface localized content
The right creative API partner should help your users find relevant imagery, no matter where they live. But how do you find content that’s specific to your region in a library built for a global audience?
Multilingual search and georanking allow users to find localized content quickly and easily. That way, users searching for “football” see the results they expect, whether they live in London or Los Angeles. Helping your users find inclusive, geographically relevant content drives performance and ROI.
7. Streamline the editing process
Once your users select an image for a project, they may need to edit it to make it just right. This is another opportunity for dropoff, so give them the tools they need to edit content right within your platform.
The right creative API partnership allows you to build in simple technology to help users crop, add text, remove backgrounds, and get creative with social media templates. Adding these features to your platform helps users accomplish every step of the creative process without dropping off, making your product stickier and more engaging.
Ready to learn more?
Check out the on-demand webinar, How to Delight Your Users with a Creative API, to get more tips for improving your user experience, as well as insights from Nicole’s experience helping leading tech platforms maximize their creative API integrations.
Featured image by smrm1977.
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