On Instagram, entire lifestyle brands have embraced the sudden demand for equestrian style, like Recreational Habits, which launched in the pandemic and features a curated mood board titled @rhequestrianclub and preppy-athletic apparel. Runways, too, have become enamored with horse girls. A model on a horse, albeit in a wedding gown, closed Chanel’s spring ‘21 Haute Couture show, while Celine’s fall ‘21 film featured a lineup of Gen Z models horseback riding. The most blatantly equestrian display was at Gucci’s fall ‘21 show, when models carried whips and crops while wearing riding boots, helmets, and tailored velvet blazers. Some models wore harnesses — others carried them. The film showcasing the new collection concluded with every horse girl’s dream: two white Stallions.
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