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Thursday, May 20, 2021

Ford already has 20,000 reservations for new electric F-150 Lightning pickup

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Ford Motor Company’s chief executive officer Jim Farley poses next to the newly unveiled electric F-150 Lightning outside of their headquarters in Dearborn, Michigan on May 19, 2021.

Jeff Kowalsky | AFP | Getty Images

Ford Motor has taken 20,000 reservations for its new electric F-150 Lightning pickup in less than 12 hours since the truck was officially unveiled to the public Wednesday night, CEO Jim Farley told CNBC.

The automaker revealed the vehicle at 9:30 p.m. ET Wednesday night during an elaborate presentation at the company’s world headquarters in Dearborn, Mich. The company’s shares jumped by about 3% in premarket trading.

The reservations are being closely watched by the company as well as investors to gauge the interest of customers in EV pickups, which is an unproven segment that automakers are rushing to enter.

Ford is taking reservations for the vehicle on its website. A refundable $100 deposit is required.

This is breaking news. Check back for updates.



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NEWS EDITOR
News Editor - Breaking News Exchange is mainly to inform the public about events that are around them and may affect them. Often news is for entertainment purposes too; to provide a distraction of information about other places people are unable to get to or have little influence over. News can make people feel connected too.

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