Russ is running up a serious check these days.
Very few artists in the rap game have had as much independent success as Russ, who formed a solid following with nearly a dozen indie mixtapes and a unique Soundcloud strategy that saw him drop a single a week for consecutive years. The formula has paid off, with the rapper claiming he’s made $10 million off the music he made before he became a major label artist. On Wednesday (March 3), the Chomp MC shared the inspirational story about his monetary momentum on social media.
“Ever since shit started ‘working’ for me with this music shit I often think about ‘damn, what if I woulda stopped after those 11 mixtapes?'” Russ tweeted. “Can’t lose if you don’t quit. If it’s your truth, keep goin regardless of wtf people are sayin.”
Russ added that a optimistic outlook is what helped drive him. “Ran up $10 million off the independent catalog alone (No Traw, Zoo, Shake the Snow Globe),” he posted, omitting his major label albums from the equation. “I remember making $1,000 and thinking ‘If I can make $1,000 then I can make $10,000. If I can make $10,000 I can make $100,000’ ETC. Reality is, this is just a lot of time and effort mixed with consistency and meaningful relationship with fans from all over the world. Lowkey fuck the money even tho I’m hella grateful. I’m just glad y’all [fuck with] the message and the music. See y’all at $50 mil.”
Russ released 11 mixtapes between 2011 and 2014 on his own. He signed a multi-million dollar record deal partnership with Columbia in 2017 and released three albums—There’s Really a Wolf (2017), Zoo (2018), Shake the Snow Globe (2020)—before returning to indie status. He released the EP, Chomp, last November featuring Benny The Butcher, Busta Rhymes, Black Thought, Ab-Soul and more.
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