Shutterstock and Wochit are coming together to make it easier for anyone to create compelling, authentic video content.
Video is everywhere — and with a predicted 82% of global internet traffic coming from video by 2022, video content is quickly becoming essential to engaging customers. Brands need more video content than ever before, and they need to produce it quickly and scalably.
Wochit, a video creation engine that helps anyone create compelling video, is designed to help companies respond to this shifting landscape.
“The world is already changing, and video is everywhere,” says Wochit CEO Dror Ginzberg. “Helping people change with it and tell better stories is the value of the Wochit and Shutterstock partnership, bringing together powerful content with a video creation experience anyone can master.”
Now, Shutterstock and Wochit are launching a strategic partnership that will unlock new opportunities to help organizations produce authentic, compelling video content at scale.
“Creativity is at the heart of both Shutterstock and Wochit,” said Alex Reynolds, VP of Platform Solutions at Shutterstock. “We are thrilled to bring together our technologies and our shared passion for helping creators tell powerful stories.”
One of the first innovations to come out of this partnership will help video editors find the right music for any video project.
Wochit users can now access Shutterstock music tracks natively within the Wochit video creation platform through a simple integration.
“Music is critical to creating emotion and connecting with audiences,” said Wochit CMO Shatay Trigère. “Shutterstock’s vast music library will help video editors find the perfect track — whether they’re looking for something moving and hopeful, or something bold and energetic to engage their audience.”
The Shutterstock and Wochit teams worked together to curate a well-rounded music collection that would resonate with Wochit users, gathering tracks in popular genres, like electronic, pop, and R&B. They also curated tracks to give users a wide range of paces and moods, like happy, epic, and mysterious.
“The keys for a great video creation experience are having a vast repository of music to choose from and a wide array of fresh styles that help tell great stories,” says Wochit Chief Product Officer Daphna Tsachor. “Shutterstock music delivers that.”
With hundreds of music tracks at their fingertips, Wochit creators can now find music to fit any video quickly and easily. That means faster video creation and new opportunities for brands to engage, inspire, and meaningfully connect with their audiences.
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