Parade’s new underwear campaign will definitely catch your attention. Launched on June 3, the brand announced Sydney Sweeney as the face of its new Silky Mesh Collection and we can’t get enough of it!
The Euphoria star posted some pics from the campaign to the ‘gram that left fans in awe. She captioned the photoset “comfy x sexy x sustainability = happy syd” and we can’t disagree.
Sydney looked radiant posing in some comfy Parade lingerie, which included a rainbow bralette and thong, a baby pink sports bra with matching underwear, and a mesh midnight blue set – which retail for way less than you might have anticipated. Sydney’s rainbow top is $36 while her thong is only $13. The pink set in the second picture also rings up at $32 for the top and only $10 for the thong. (If thongs are not your thing, the brand also offers the same colors in a more classic, briefs shape.)
When it comes to sustainable clothing, underwear is often an afterthought but, behind the seams, Parade’s new collection boasts an impressive list of sustainable claims. Each set is made from recycled mesh and sustainably sourced cotton. Plus the brand’s packaging is completely compostable. The collection is also size-inclusive (going from XS to 3XL) and designed to be a comfortable fit for every body, which is much appreciated.
The collection itself stands for feeling empowered in your own skin while saving the planet at the same time so Sydney is the perfect fit. “Parade wants to redefine what it means to feel sexy. Sexiness isn’t one dimensional — it’s self-expression, it’s depth, it’s confidence, it’s empowerment in your own skin,” Sydney told Harper’s Bazaar. We couldn’t agree more.
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